Have you noticed the recent emphasis on social responsibility in our business culture? Consumers, employees, and leaders are demanding socially responsible behavior of themselves and others. If companies choose not to comply with our wishes, we go elsewhere—because we can.
We see social responsibility manifested in the philanthropic activities organizations are doing; and they are not just writing checks to non-profits. Companies are building schools, putting shoes on children, and teaching third-world countries how to harvest water. We have business models emerging with the primary purpose of serving others. Guess what? These businesses are making money! They have learned how to connect the heart with the bank account. A Course in Miracles tells us, “If you feel the love of God within you, you will look out on a world of mercy and of love.” That is exactly what some organizations are doing.
We also see the socially responsible movement in organizations manifested as the green movement. Entire global organizations are working their strategic plans to reduce their carbon footprint. Organizations are working with suppliers and manufacturers who share the same service and stewardship values. This is not just a fad or a trend, it is an awakening, a collective consciousness showing up and stepping forward. This collective voice is saying ENOUGH!
If not now, when?
It is time. Are you ready?
Content copyright 2012. Dr. Maria J. Church. All rights reserved.