What’s in it for me?  As an entrepreneur and leader of my own business, I often take this perspective of my clients when I write marketing copy and have client conversations. Framing thoughts this way helps me identify the benefits for clients and potential customers.

The funny thing about this thought, WIIFM is that it is not only on the minds of our customers, it is also on the minds of our team members and those we lead.  While they may not directly ask, “What’s in it for me?” they are definitely thinking it!

If we can frame our leadership guidance and requests with the mindset of what’s in it for them, we can open up new ways to motivate our teams, clients and customers for more engagement, commitment, productivity, and loyalty; resulting in tremendous benefit to our companies and organizations.

Don’t wait for our teams and customers to fill in the blanks of what’s in it for them, just communicate to them up front the benefits and results they can expect from joining you or buying your product or service.

Don’t you just love win-win scenarios?

With love,


Dr. Maria Church, CPC, is a leadership coach, speaker, and author of Love-Based Leadership: Transform Your Life with Meaning and Abundance and her upcoming book, A Course in Leadership: 21 Spiritual Lessons on Leadership, Love, and Life. Maria holds a doctorate of management in organizational leadership, teaches at several universities, and is CEO of Dr. Maria Church International LLC, a leadership coaching, development, and training firm. For more information, visit www.DrMariaChurch.com.