How can I gain influence with my team? How do I influence my boss?I’ve heard repeatedly from my clients, students, and colleagues these questions. While teaching leadership or marketing courses, I’ve often thought…Leading people and marketing are really the same activity. Isn’t the primary objective of both to influence people in the direction of a goal?You may challenge that statement! True, marketing and leadership could sometimes be an activity of manipulation, and not of influence. We have seen and experienced this many times in both marketing and leadership.Both activities of influence and manipulation have power. The key is that only one has sustainability. Manipulation can be an effective influencing tactic, but it is not sustaining; in fact, it is exhausting!Influence, on the other hand, is nurturing, motivating, and full of momentum. In today’s video are 10 specific strategies to increase your influence.I would love to hear from you. What else would you add to this list to increase your influence? What time did you gain buy-in and what strategy did you use?With love,Maria
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